Noize - Digital PR

Extensive Buzz Marketing and Online PR campaign to drive awareness.

Tracking of assets and content (including a widget) used in Buzz Marketing to identify influencers.

Incentivised uptake of widget resulted in hundreds of widgets being grabbed and posted on blogs and social networks.

We now know who took the widget and what the traffic looks like on their sites.

We also know which users had the widget taken from their site by visitors.

The enables us to identify users in the social media space that have influence on others for future campaign engagement.